Pay-Per-Click

I've worked two contracts with online companies, optimizing their ppc accounts. The first one was with an education company, the second was an online retailer.

Google, Yahoo and MSN were the search engines I worked in. I developed a routine for checking and changing destination urls, A/B testing, keyword research. I worked closely with my rep to get the most out of what they knew and how that could be best used for the company.

The bounce rate from the last one was changed from 70%-30% in two days due to updates to the account.