Traditional Marketing Experience

I call the marketing that came before online marketing, "traditional marketing". I'm sure there are some people that are thinking- "there was a time before online marketing??" Yes, and it involved a lot of fedexed packages!

Traditional marketing can be applied anywhere as it encompasses vital components of a company such as branding.

Even if you are a small company, you need branding. If you're an established company- you still need to be aware of your branding.


While at Qwest, I worked directly with the branding department on company logo specifics. Colors were chosen right down to their specific PMS number. The letterhead and envelope logo dimensions, and how far a logo sat from the edge of the page, were determined. Communication across all business lines was established. A process was formed for proper branding throughout the channels.

At Microsoft I worked with the website team, ad agencies, and the subsidiaries from across the globe on keeping the brand while rolling out a new website. Again, this involves communication and being able to work cross-functionally.

At a LION, a mortgage technology company I worked on keeping the established legacy of the company while rolling out a new website. This involves communicating to the ad agency what the established brand is, and how to alter it for the better in the future.